Mendocino County

How Dan Hamburg Won Election


From WILLIAM P. MEYERS
Point Arena

Dan Hamburg won his 2010 campaign [with 57.4%] to become 5th District Supervisor of Mendocino County California. This is an extremely liberal, mainly rural and small town, and geographically large district.

The key elements of the campaign were:

1.  Dan decided he wanted to be County Supervisor and started campaigning at least a year before the filing date. His early campaign consisted mainly of re-introducing himself to activists, which helped him launch with a large campaign committee and initial list of endorsers. That made Dan the frontrunner, and likely headed off endorsements of other candidates by people who knew and liked several of the candidates.

2. His campaign team was large and relatively experienced. Many on the team had worked together on previous campaigns for or against local propositions or candidates. The team included an overall coordinator, a coastal and an inland campaign manager, a database person, treasurer, and other advisors.

3. Dan ran a non-partisan, issues-based race. He always admitted to being a Green Party member when asked, and refused to re-register Democrat when pushed, but campaigned on issues and his capabilities. Many of his campaign workers were decline to state or registered Democrats, in addition to registered Greens.