From WILL PARRISH
According to filings with the California Secretary of State’s office, Mendocino Redwood Company — Mendocino County’s largest and wealthiest landowner — has already spent $24,766.45 on a marketing campaign to defeat a potential ballot initiative that would curb the company’s practice of killing hardwood trees and leaving them standing-dead, known as “Hack ‘n’ Squirt.” The company has dispensed the vast majority of that sum, $19,838.93, to a Minnesota-based public relations firm named Risdall Marketing Group.
The same records shows that MRC has paid $3,393.68 to Sonoma Media Investments, LLC, the parent company of the Santa Rosa Press Democrat, along with $855.21 to the Fort Bragg Advocate-News/The Mendocino Beacon — presumably for advertisements that have recently appeared in those publications.
In its public relations campaign, MRC has promoted the new Mendocino County Fire Safety Working Group, established this past spring by the Board of Supervisors, as an alternative to the ballot initiative. “With broad community participation the Working Group can develop real and useful answers to fire safety questions rather than passing new rules, regulations and restrictions,” MRC CEO Bob Mertz wrote in a letter to “Colleagues, Friends and Neighbors in Mendocino County” dated October 8th.
An effort to implant the word “treatment” in the public mind as a substitute for “poison” or “poisoning” has also been a centerpiece of the ad campaign. “In recent months, a public conversation was begun by a group of local residents regarding the practice of treating tan oak in the forest,” Mertz’ letter stated. “The treatment of tan oak occurs throughout Mendocino County to restore the redwood and Douglas fir trees across public and private land. Our company, Mendocino Redwood Company (MRC), has been treating tan oak in the forest since we acquired the forestlands in 1998.”