Small Business Skills

Transition: At Its Heart, The Localist Movement is About Love…


From BALLE
Thanks to Mari Rodin

First Lady Michelle Obama’s speech this week has been described by many as unique in the world of politics. Political affiliations aside, what moved so many of us was her use of a particular word, used repeatedly, throughout her speech: Love.  Politicians don’t often talk about love, but it is a word we use at BALLE. And this week something happened that could be described as an outpouring of love in Bellingham, Washington, the community where I live.

A 15-year old natural foods store, Terra Organica/Public Market, put out a call for help on facebook last week. This is a BALLE business and a member of local business network Sustainable Connections. The owner, Stephen Trinkhaus admitted he’d taken some expansion risks the past year that had over-extended their business. He said that they were now on the brink of closing.

He said he had decided to ask for help because if they closed, 60 people would lose their jobs — and because he really believes in what he offers our community. If they closed, we would have fewer healthy, thoughtfully selected products and services. So he asked if we’d consider shopping there…a lot…in the next few weeks.

Within hours the Bellingham Herald had posted his letter on their website and by closing their sales had already increased by $2,000 for the day. The next day was their busiest day in all of 2012, and the following day was their busiest in fifteen years of doing business here.

A customer came in and offered a $1,000 check as a gift! Others contributed money as well. One person had the idea of buying extra food to give to the food bank, and through facebook, many others decided to do the same. Far away friends of friends on facebook sent in donations! A local citizen organized a “cash mob” to be held five days after the plea for help