From TODD WALTON
“If we weren’t still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become a mediocre company.” Bill Gates
In 1983, as the trajectory of my writing career, commercially speaking, was turning steeply downward, my third-rate Hollywood agent gave me an ultimatum. “Get an answering machine or find another agent.” Thus I became one of the last people in America to discover the joys of screening my calls.
In the early days of owning an answering machine, I especially enjoyed making long rambling outgoing messages; and people seemed to enjoy hearing those messages a few times, after which they would urge me to change the messages because they never wanted to hear them again. So I got in the habit of making new outgoing messages every couple days; and then people complained I was erasing really good messages before their friends got to hear them. Thus art mirrored life.
Then one day I made an outgoing message that went viral before the phenomenon of something going viral even existed. I’m speaking about a time before the advent of the interweb, which was not very long ago but seems prehistoric. If I still had that particular outgoing message and put it on YouTube today as the soundtrack to beautiful scantily clad women dancing on the beach or swimming in lagoons or sprawling on bearskin rugs or walking through sun-dappled forests, I have no doubt my message would go viral again and I would become famous and wealthy from all the hits and links and apps and downloads from clouds and kindles and everywhere.
Sadly, I only remember the feeling of the message, not the words. The feeling was of being exactly where I was supposed to be and doing exactly what I was supposed to be doing, which was telling an entrancing story or expressing some deeply satisfying feeling or describing a most delicious way of being—something so alluring that the caller was overcome with a full body sensation of life being a lovely adventure, a sexy samba on a warm summer day, and that their calling me and listening to my message was exactly what they were supposed to be doing. Yes! The experience of listening to my message was a holy act, a miraculous give-and-take, a blessing, a multi-dimensional, emotionally, physically, and spiritually fulfilling orgasm free of even the slightest attachment to outcome or length or reason. Hallelujah!
I got hundreds of calls. Telephone calls. Not emails or hits or links. I’m talking about actual human beings calling my number and listening to my message—hundreds of people from all over America and around the world. Friends told friends and their friends told their friends, and so on. A woman called from France and left a message my neighbor translated as, “I am so very much wanting to have the child you are the father.” Another call came from a bunch of people having a party in England, and after hearing my message they applauded and shouted “Bravo!” Calls came from bars and cafés all over America and Canada where the callers held the phones up so everyone in those joints could listen and respond. I felt like I’d won the Pulitzer Prize, minus the prize money.
That message made people happy. Those words, their order and tone and cadence, made people laugh and cry and rejoice. Some people left delightful replies—impromptu poems full of love and hope that brought tears to my eyes. I tell you, that message was an elixir, a salve, and a great big answer to the gigantic question: why are we here?
I kept that globetrotting zinger of a message on my answering machine for months until one day a friend who had heard that psalm too many times said, “Enough already,” and I hit the Erase button. Honestly, I had no idea what I was erasing because I had not listened to the blessed thing since the moment, all those weeks and months before, when I hit the Record button and fell into a reverie from which flowed those now forgotten words.
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke
My wife Marcia and I are both self-employed and have web sites whereon we display our wares and talents in hopes of enticing people to give us money for what we do. Marcia is a cellist, cello teacher, composer, and she runs two chamber music camps each year for adult string players. Her web site is NavarroRiverMusic.com on which she promotes her marvelous camps and sells her CDs and sheet music. Her most successful creation, commercially speaking, is her Cello Drones for Tuning and Improvisation, a CD that has sold three thousand hard copies and is being downloaded at an enviable rate each month, I being the envious one. Music teachers and musicians and meditation practitioners rave about her cello drones, and there seems no end to new customers. She also sells her album of wonderful cello-centric songs Skyward, sheet music of her original compositions, and three CDs she’s made with her husband Todd (that would be moi).
My web site is UnderTheTableBooks.com on which I sell my books, music CDs, story CDs, birthday cards, and cards and posters of my zany paintings. Visitors can listen to stories and chunks of my novels (read by yours truly) for free, and sample tunes from my albums. My most successful creation, commercially speaking, is the lovely little hardbound book (signed by the author) Buddha In A Teacup (just ten bucks!) I am currently most enamored of my solo piano CDs and dream of one day rivaling Marcia’s enviable download business, though for now I’m thrilled when I make .0013 cents from someone in Poughkeepsie taking a listen on Napster.
And, yes, my previous experience with the aforementioned miraculous outgoing answering machine message and a few other game-changing incidents of cosmic largesse keep me believing that one day such transcendental beneficence might befall me again. My new CD Mystery Inventions, piano and bass duets, for instance, might be just the creation that inspires those hits to keep on coming. Or not.
So…from what I’ve just said you might get the impression we’re a fairly techno-savvy household. In truth, Marcia is a computer enthusiast and gets better at cyber software stuff all the time. I, on the other hand, am a technophobe. Even simple procedures involving software are to me as Everest is to one with high blood pressure. After nearly thirty years of owning a personal computer, the contraption remains for me little more than a typewriter with a screen, a way to send and get mail, and a pseudo-television for watching sports highlights and movie previews—all else digital is baffling to me.
“The system of nature, of which man is a part, tends to be self-balancing, self-adjusting, self-cleansing. Not so with technology.” E.F. Schumacher from Small is Beautiful
So yesterday I’m reading the newspaper, the actual paper, not a projection, and I come to an article the likes of which I usually skip, an article about a man who has an app design software company that is growing so fast he just rented another 150,000 square feet of office space in the hottest sector of downtown San Francisco, and he thinks he’ll quadruple that space by year’s end.
I could not understand anything this man said or anything he is reputed to have done. He said that twelve million people have downloaded one of his apps that empowers them to paint on their cell phones, thus “unleashing an avalanche of pent up creativity.” Twelve million people are painting on their cell phones? Are they finger painting? What does a painting made on a tiny screen look like? Then the guy goes on to say that everything he and anyone in the know are doing today is “all about the cloud.” The cloud. I’ve heard about this cloud, some sort of virtually unlimited cyber space computing zone making possible the instantaneous transfer of jillions of bytes of digital information per nanosecond times a jillion squared. This cloud, according to this billionaire cyber wizard, “will unleash the creative potential of humanity.”
And my gut reaction to that is, “I hope so, but I doubt it.”
(This article appeared in the Anderson Valley Advertiser December 2011)