From ALLISON ARIEFF
Think manufacturing, and most likely your brain defaults to abandoned factories, outsourcing and economically devastated regions like the Rust Belt. So strong is our tendency to focus on American manufacturing as something that’s been lost that a chorus has risen up to decry the prevalence of “ruin porn” — those aestheticized versions of the decidedly un-pretty, with a particular focus on the once-triumphant automotive center of the universe, Detroit.
But there are many parts of this country where manufacturing is very much alive, albeit in a different form. The monolithic industry model — steel, oil, lumber, cars — has evolved into something more nimble and diversified. As this country continues to figure out how to crawl out of its economic despair, we could benefit from focusing on the shift.
President Obama, looking for ideas for job creation, came to San Francisco last month to pick the brains of tech-industry giants like Steve Jobs, Larry Ellison and Mark Zuckerberg. He would have done well to include Kate Sofis as well — and not only to right the gender imbalance at the dinner table. Sofis, executive director of SFMade, is helping breathe new life into a forgotten potential economic driver: manufacturing.