We, the undersigned, call on ethically responsible people across the world to Break the Chains of self-destructive consumerism by boycotting Wal-Mart and other national and international chain stores, fast food restaurants, corporate coffeehouses, and products bearing the logos of the multinational Brand Name Bullies.
Wal-Mart and the multinational chains are colonizing our communities and our minds, North & South, East & West, rural and urban, killing off small businesses, exploiting workers and farmers, devastating the environment, and sowing a toxic culture of cheap goods and social unaccountability. Unless we stop this Wal-Martization of our communities, we can say goodbye to Fair Trade, family farms, independent businesses, workers rights, and environmental sustainability.
From Manhattan to Mexico, from China to Chile, farmers, consumers and independent businesses are resisting the invasion of Wal-Mart and the Corporate Chain stores and building grassroots power through local, green, and just commerce. The answer to Wal-Martization and so-called “Free Trade” is ethical consumer purchasing and political action–building and supporting local and community-based producers and businesses through solidarity, collective purchasing power, and mutual aid. Fair Trade, not Free Trade, must become the global norm, with organic and sustainable production leading the way. Local and community control over essential goods and services provides the only solid foundation for economic democracy, a sustainable environment, and public health.
Help us mark the beginning of the end for Wal-Mart and the Corporate Chains. Please join us as we step up the pace to re-localize and green a just global economy. Consumers of the world unite! We have nothing to lose but our chains!
- Ronnie Cummins, Organic Consumers Association; Vandana Shiva, Navdanya International; Kevin Danaher, Global Exchange; Judy Wicks, White Dog Cafe, Philadelphia; Anna and Frances Moore Lappe, Small Planet Institute; Randy Hayes, International Forum on Globalization; Maude Barlow, Council of Canadians; Frente Civico (Mexico); John Stauber, Center for Media and Democracy; Kenny Ausubel, Bioneers; Lorette Picciano, Rural Coalition / Coalicion Rural; Robin Seydel, La Montanita Coop, Santa Fe; Deb Edrozo, Bike Aid; Jennifer Rockne, American Independent Business Alliance
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