From Scott Cratty
Friends of the Farmers Market,
Greetings. As of this moment the Weather Channel is predicting a sunny 75 degree day for this Saturday’s farmers’ market. If you have been sitting out the off-season market so far, this is a great chance to start getting back into shape for the summer.
The fish selection started to broaden last week. Given the mild weather this week, I would expect a good range of options again this week.
Also, in case you haven’t noticed, Mendocino Organics has started vending in the back Southern corner of the pavilion.
Saturday will be your last chance in the off-season market to catch Jerry Krantman’s eclectic acoustic originals and cover tunes at the Saturday Farmers’ Market. Hopefully we can find a date that works for Jerry in the summer season as well.
My column in the UDJ this coming Friday delves into the complexities of determining if and when to let distant farms sell at our market. To take the issue a bit further, I thought I would invite you to share your thoughts about whether we should invite Neufeld Farm, the vendor who has been bringing dried fruits to the winter market, to keep coming during the regular season. Neufeld’s production in is Kingsberg CA, a bit south of Fresno. So, the fruit is coming a fairly long way. Their production in the summer would include fresh fruits, some of which (like peaches) would overlap with local sources and some of which would not. If you care to, please share your opinion.
Now for this week’s educational installment, here is a bit from the TimesOnline/UK forwarded by Friends of the Market member Terry Nieves.
10 Things We Didn’t Know About Food
How the authors of the new Rough Guide to Food lost their appetites for the
by George Miller and Katharine Reeve
A surprise consequence of writing a book about food was that we lost our appetite. A month in, we realised we had underestimated just how devastating the effects of our industrial food systems are on our health, animal welfare, climate change and the earth’s resources.
Thankfully, a few trips to some farmers markets with their good news story of artisan baking, handmade cheeses and fresh-from-the-ground veg offered the escapism we needed and helped provide a sense of perspective.
Food, lies and red tape
Overwhelmingly we found that most of us simply don’t know much about food, having grown up knowing only supermarkets. In our confusion we are at the mercy of food manufacturers’ aggressive marketing campaigns, especially for highly profitable “healthy” foods.
Keep reading 10 Things… at Times OnLine→