From Dave Smith
See update below…
A local merchant forwards this:
A dollar spent at a locally-owned store is usually spent 6 – 15 times before it leaves the community.
From $1 you create $5 – $14 in value within the community.
Spend $1 at a national chain store and 80% of it leaves immediately.
Thanks for contributing to our sustainable community.
Quote: Tim Mitchell, first cited in E magazine, article available through the Northwest Earth Institute’s Choices for Sustainable Living discussion course book.
Update 12/11/08: The local Chamber of Commerce sent this quote out to their email list today, and soon thereafter a retraction email was sent out and replaced with the same quote minus this part: “Spend $1 at a national chain store and 80% of it leaves immediately.”