From WILL PARRISH
“Clean up your act, not your image.” Thus is the slogan of the http://www.stopgreenwash.org campaign recently launched by none other than Greenpeace International, which seeks to expose the hype behind the shiny, green marketing claims of corporate plunderers in the oil, electricity, automobile, coal, nuclear, and forestry sectors.
Greenpeace should be applauded for challenging the process of “greenwashing,” which has become a major means by which the the world’s most powerful and destructive institutions, be they Chevron or the US military, legitimize their most destructive activities. A few small steps this way and that can go very far to gloss over a corporation’s or government’s image and hide ongoing environmental crimes. Greenwashing obscures the inherently destructive aspects of industrial capitalism by emphasizing small reforms and innovations while ignoring core processes.