Mendo Island Journal — Timely. Useful. Sometimes Cranky.

Ukiah: Young people create films on importance of shopping locally

In Around Mendo Island on May 22, 2010 at 8:47 am

From MONICA STARK
The Ukiah Daily Journal

Fifteen-year-old David MacDonald may be quiet on the surface, but when he starts talking about music and making movies, it’s not too long into the conversation that he discusses musicians who make music in nontypical ways and what he has done from their inspiration. “What if I can create a percussion track for a song using a bunch of different sounds from local businesses?” he asks when talking about his latest film, which won first place in the Localization Film Project and was recognized along with runner ups at this week’s Mendocino County Board of Supervisors meeting.

MacDonald’s film shows him sitting in Alex Thomas Plaza so frustrated with his computer that he smashes it on the pavement and then goes wandering about local businesses whilst his own music plays in the background. The viewer, meanwhile, gets a sense of community from the customers who know from whom they are buying their goods and services and hence feels some relief. The brewery, the Farmer’s Market, Mendocino Book Company, to name a few were places MacDonald visited.

His story is like that of a few other teens who together took a crash course on film making at Ukiah Valley Community Television and got a rundown of why shopping locally is important. From then on, a competition between them began and the teenagers had two months to create short two- to three-minute films, which UVCTV operations manager Jason Killilea says will be shown all summer on Mendocino Access channel 3.

Jenne, 19, the second-place winner, called her film the “Mr. Rude Commercial” and featured an online camera shopper who gets on the phone only to feel disgruntled from the incompetent customer service. “Dad was playing Butch, the cheesy online salesman,” Jenne laughs. Before filming, she and her dad cluttered the set of his workplace, and so when watching the film, the viewer gets a humorous glance of Butch who tries to play off two roles – that of a lowly know-nothing receptionist and his all-knowing boss, who ironically couldn’t answer the caller’s question about a particular camera lens.

A split screen enabled the viewer to see both the customer and Butch, a scene that when shown at Tuesday’s meeting, caused the audience to howl in laughter. The solution was, of course, to shop locally at Triple S Camera. Jenne said she really didn’t know much about shopping locally until she went to the localization training “and I realized that shopping locally creates a lot of jobs in the community … Money goes back into it.” More here
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