From SHARON ASTYK
I bloody hate Earth Day. No offense to those of you who love it, and I know there are some awesome Earth Day programs out there, but by the time we get there, I’m spending my days hiding under the covers, because every freakin’ time I open my email inbox a wave of the most nauseating spew of greenwashing comes flowing out.
Guess what? A major department store chain, nearly in bankruptcy, is now selling the eco-tote, made from organic sheepskin, embossed with “Think Global, Act Local” to show your care for the earth and indifference to grammar. And not to trouble me, but just so you know, the manufacturers of a disgusting sugar laden soft-drink have a new organic one, in a special collectible earth-day bottle. Don’t forget to follow the adventures of Eddie, who is marching nude across the Alaskan wilderness (except for his high priced hiking boots, oh, and the camera crew is clothed, as are the drivers of the six suport jeeps that follow him at 3 mph for the whole way) to raise awareness of Caribou migration Here’s a new website that helps affluent consumers buy carbon offsets so they don’t have to give a shit about their flights to Cancun wants to let me have an interview with their CEO. And don’t forget the chance to meet the manufacturer of a new, even bigger hybrid SUV that gets …woah…23 mpg!
This happens every year, but of course, for the fortieth anniversary of earth day, the bullshit levels reach new heights. My favorite new innovation is that now the press-releases actually acknowledge the problem of greenwashing, implying that you can’t trust those other manufacturers of pointless bullshit, but you definitely, really and truly, can trust someone who a. knows the word “greenwashing” and b. cares enough to add your email to a mailing list of 70,000 people… More at Casaubon’s Book →
See also New Senate Climate Bill Is “Slap in the Face to Everything that Earth Day Stands For” at DemocracyNow→
Thanks to Rosalind Peterson
[Update] Sharon Astyk follows up with Why I hate Earth Day II: the road to hell in baby steps→