10 Important Business Trends


From Dave Pollard
Author, Finding The Sweet Spot
How To Save The World blog

May 12, 2009 Ukiah, Mendocino County, North California

A shift from ‘free trade’ to ‘fair trade': Free trade is a euphemism for unregulated trade, and it’s been a colossal failure for everybody except multinational corporations and a few third-world workers. Its cost has been the collapse of the middle class in many affluent nations, horrific working conditions in many struggling nations, and massive environmental destruction everywhere. As WTO talks dissolve in disarray and we begin to see NAFTA for the social and environmental disaster it truly is, we will start to see trade regulated to ensure protection of working-class jobs and local environments. This will be a huge boon to local and green employment and businesses opportunities, that will far outweigh the additional cost of imported junk.

A shift back to basics and real value: There’s nothing like a recession or three to make you refocus on what’s really important in your life. There are already signs that people are valuing their time more than they have for decades, and that may mean that workers will seek careers that allow them time to do what’s more important than their jobs. Fewer hours and less overtime means they’ll have less disposable income, and that means they’ll do more things themselves that they used to ‘outsource’ — less eating out, more do-it-yourself home and car repairs, purchase of clothes and other durables that are well-made and timeless, more self-made entertainment and recreation (good for your health and creativity!), less willingness to commute, less tolerance of low-quality goods and services, preference for locally-made and hand-crafted products, more saving and less spending in general. That means companies that are depending on a rebound of frenzied consumer spending after each recession will not fare well, and those that help customers to be self-sufficient, to connect with each other, and to learn, those which have a reputation for quality and attentiveness, and which get most of their business by word of mouth, will flourish.

Complete article here
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See also Should we all be part-time Garden Farmers?
Hat Tip Dave Pollard

The latest health care corporation’s hoax (Dennis Kucinich video)→
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