From Fatal Harvest
The Seven Myths of Industrial Agriculture
3/17/09 Ukiah, North California
Industrial agriculture is devastating our land, water, and air, and is now threatening the sustainability of the biosphere. Its massive chemical and biological inputs cause widespread environmental havoc as well as human disease and death. Its monoculturing reduces the diversity of our plants and animals. Its habitat destruction endangers wildlife. Its factory farming practices cause untold animal suffering. Its centralized corporate ownership destroys farm communities around the world, leading to mass poverty and hunger. The industrial agriculture system is clearly unsustainable. It has truly become a fatal harvest.
However, despite these devastating impacts, the industrial paradigm in agriculture still gets a free ride from our media and policy makers. It is rare to hear questioning, much less a call for the overthrow, of this increasingly catastrophic food production system. This troubling quiescence can be attributed, in part, to the enormous success that agribusiness has had in utilizing the ”big lie,” a technique familiar to all purveyors of propaganda. Corporate agriculture has flooded, and continues to inundate the public with self-serving myths about modern food production. For decades, the industry has effectively countered virtually every critique of industrial agriculture with the ”big lie” strategy.
These agribusiness myths have become all too familiar. Most farmers, activists, and policy makers who question the industrial food paradigm know the litany of lies by heart: industrial agriculture is necessary to feed the world, to provide us with safe, nutritious, cheap food, to produce food more efficiently, to offer us more choices, and, of all things, to save the environment. Additionally, when confronted with the indisputable environmental and health impacts of industrial agriculture, the industry immediately points to technological advances, especially recent achievements in biotechnology, as the panacea that will solve all problems. These claims are broadcast far and wide by way of industry lobbying efforts, product promotions, and multimillion-dollar advertising campaigns, including television, newspaper, magazine, farm journal, and radio ads. Moreover, as the industry becomes more consolidated-with biotech companies owning the seed and chemical businesses and a handful of companies controlling a majority of seeds and food brands — the strategies for promulgating these myths become ever more concerted and the messages ever more honed. Archer Daniels Midland is now known to us all as the ”supermarket to the world,” while Monsanto offers us ”Food, Health, Hope.”
These myths about industrial agriculture have been, and are being, repeated so often that they are taken as virtually unassailable. A central goal of [these essays] is to conceptually debunk the myths that have for too long been used to promote and defend industrial agriculture. This myth busting is an essential step in exposing the impacts of current agriculture practices and educating the public about the realities of the food they are consuming.
We identify the seven central myths of industrial agriculture, note their assumptions and dangers, and provide direct and clear refutations. This is specifically designed to provide consumers, activists, and policy makers with clear, compact, and concise answers to counter the industry’s well-funded misinformation campaigns about the benefits of industrial agriculture. We encourage you to utilize these seven short essays whenever you are faced with the ”big lies” being used by corporate agribusiness to hide the true effects of their fatal harvest.
Myth One – Industrial Agriculture Will Feed The World→
Myth Two – Industrial Food Is Safe, Healthy and Nutritious→
Myth Three – Industrial Food Is Cheap→
Myth Four - Industrial Agriculture Is Efficient→
Myth Five - Industrial Food Offers More Choices→
Myth Six – Industrial Agriculture Benefits the Environment and Wildlife→
Myth Seven – Biotechnology Will Solve the Problems of Industrial Agriculture→
Excerpted with permission
Fatal Harvest: The Tragedy of Industrial Agriculture
Edited by Andrew Kimbrell
Published by Island Press
See also Ingredients of Kraft Guacamole→
…and We Will Need Fifty Million Farmers→