Lipsticking The Pig – Masonite Monster Mall


From Dave Smith

3/15/09 Ukiah, North California

Letter To The Editors

Our community is gearing up once again to keep the Masonite site available for living-wage jobs as a light industrial site, rather than permitting DDR to change its zoning so they can impose a Monster Mall on our citizens, colonizing our county, sucking revenue and profits out to distant absentee owners from our small towns and communities, devastating our locally-owned, independent businesses, crushing our small business entrepreneurial  spirit, and reducing our job seekers to non-living wages with no benefits. Two County Supervisors have lost their jobs, and several City Council candidates were defeated, for supporting this travesty. What part of our resounding NO don’t DDR, and its local enabler Ruff and Associates, understand?

Corporate retailers have so eroded our sense of community that they think they can sell it back to us in the form of superficial design concepts. To overcome opposition on the part of city planners and elected officials, DDR has made a big show of redesigning their original Monster Mall plans “to better fit the community” by adding amenities, like pockets of “green space” and pedestrian walkways that snake alongside parking lots to add a suggestion of walkability to their project built entirely for cars, and solar powered parking lots. This is standard operating procedure that mall builders have used to hoodwink communities for many years.

These revisions are presented to us as major concessions and meant to make county planners feel as though they are doing their jobs by holding a tough line with the developer and even forging a legitimate compromise with citizens who oppose their project. But they are obscuring the real issues by putting lipstick on the pig. You can’t put cosmetics on a bad concept and expect it to work. It won’t work, and we’re not going to allow the project.

Another common ruse is to depict themselves as responsible and involved members of the community by donating to various local causes and charities, then manipulate the publicity to further the corporation’s goals. One community charity  in another town celebrated with one of those blown-up checks from Wal-Mart for $500. That Wal-Mart store was doing upwards of $100 million in sales, a big chunk of it stolen from downtown merchants.

The most critical question about corporate retailers charitable giving, rarely asked, is whether their donations actually make up for the contributions lost when locally owned businesses close in their wake. WalMart donated $170 million in 2004, which actually works out to less than one-tenth of 1 percent of revenue, the equivalent of someone who earns $35,000 a year giving $21 to charity. Why did Target, with no local presence, recently donate to a local charity?

We will vote NO on any initiatives DDR puts on the ballot to change the zoning on the Masonite property. History has moved on, malls are dinosaurs, and our community will defend itself and create its own unique future.

[Thanks to Big Box Swindle for some of the above info. -DS]
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See also The Mall Man’s Dreams For Ukiah at The AVA→

…and More Big Box Marts Coming To Ukiah?→

…and The Wal-Mart Dilemma

…and Muy Mall Meltdown

…and DeadMalls.com

…and what about the malls here soon to be abandoned?
The Parable of the Shopping Mall
(Alexander Cockburn) at Creators.com→
Hat tip Jim Houle

Images Credit: Evan Johnson
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